Science & Innovation – At a glance

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Science & Innovation – At a glance
Science & Innovation E-zine provides a concise overview of science and innovation at BAT and how it is helping to transform our business.

We have a clear purpose: to build A Better Tomorrow™ by reducing the health impact of our business.  That is why we have invested over a billion pounds in the research and development of a portfolio of reduced-risk*† alternative tobacco and nicotine products that are backed by science.

Our world-class scientists have conducted more than 135 studies, which are published in peer-reviewed journals, that form evidence-base for these products and help to substantiate their reduced-risk potential.

Science & Innovation E-zine

You can download our ‘At a glance’ Science & Innovation E-zine to learn more about our approach to Tobacco Harm Reduction and the science behind our vapour, tobacco heating and modern oral products.

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk-free and are addictive.

† Our products as sold in the U.S., including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to Food and Drug Administration (FDA) regulation and no reduced-risk claims will be made as to these products without FDA clearance.