We have a clear purpose: to build A Better Tomorrow™ by reducing the health impact of our business. That is why we have invested over a billion pounds in the research and development of a portfolio of reduced-risk*† alternative tobacco and nicotine products that are backed by science.
Our world-class scientists have conducted more than 135 studies, which are published in peer-reviewed journals, that form evidence-base for these products and help to substantiate their reduced-risk potential.
Science & Innovation E-zine
You can download our ‘At a glance’ Science & Innovation E-zine to learn more about our approach to Tobacco Harm Reduction and the science behind our vapour, tobacco heating and modern oral products.
* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk-free and are addictive.
† Our products as sold in the U.S., including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to Food and Drug Administration (FDA) regulation and no reduced-risk claims will be made as to these products without FDA clearance.