This new evidence forms part of the scientific basis for BAT's view that MO products are a less risky*† alternative to traditional cigarettes and represents another step forward in our journey to build A Better TomorrowTM by reducing the health impact of our business.
+Lyft is part of BAT’s MO product family, which also comprises the flagship brand Velo. Products used in this study were Lyft Freeze, Lyft Lime Strong, Lyft Berry Frost and Lyft Mint
*Based on the weight of evidence and assuming a complete switch from cigarette smoking.
These products are not risk free and are addictive.
† Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.
1. David Azzopardi, Chuan Liu & James Murphy (2021) Chemical characterization of tobacco-free “modern” oral nicotine pouches and their position on the toxicant and risk continuums, Drug and Chemical Toxicology, DOI: 10.1080/01480545.2021.1925691