Here at BAT, we have used our 117+ years of expertise in tobacco to develop a range of vapour, tobacco heating and modern oral products which we believe could be less risky than smoking cigarettes.
Watch the short video below to learn more about our science
Find out how we are transforming both our company and industry through sound science and constant innovation. Explore our potentially reduced-risk products and the science behind them.
Our potentially reduced-risk products are rigorously tested by our scientists to make sure they are as safe and as satisfying as possible. Our five-step risk assessment framework analyses how people use the products, what is in the emissions, how the emissions impact human cells in the lab, how the products affect the body in clinical trials, and what impact the products could have on the population. Find out more about our science.
We take an open and transparent approach to our work, and all our scientific papers are available for everyone to read and learn from. You can take a look at our library. Our scientists proudly present their research at conferences all over the world and further their learning by collaborating with other experts. Find out more about our science engagement.
We are proud of our diverse community of experts whose scientific research is powering our technology and product innovation. We believe an inspired culture of curious, agile and forward-thinking professionals will always be our most competitive differentiation. We acquired Reynolds American Inc. in July 2017 and this brought two strong research & development organisations together, both with a strategic goal of transforming tobacco. RAI’s scientific papers and conference materials, published from 2018 onwards, can be found in our library.
Innovation is key to our pipeline of potentially reduced-risk products. Our new-to-world technology, the puretech distiller plate, featured in the Vype iSwitch, was the result of an innovative partnership with an Austrian inventor. Find out more about our collaborations with inventors. Our technology scouting unit helps us predict a world that doesn’t exist yet and stay well ahead of the curve. We have become experts in consumer electronics and other new technologies, and our success in this area has been accelerated by recruiting brilliant people from the tech world.
By working with regulators, politicians, industry peers, academics and the media, we believe we can help transform tobacco and give consumers accurate information to help them make informed choices.
We launched our first vapour product in 2013
Our scientists predominantly focus on potentially reduced-risk products
More than 100 scientists, designers, engineers, and tobacco specialists helped design our tobacco heating product, glo
Years of R&D
Research & Development has been an important part of BAT for more than 60 years
ePen 3 has 95% less toxicants than cigarettes*