Our New Category products undergo thousands of hours of testing before they reach our consumers.
Our scientists are constantly embracing new technologies, methodologies, and consumer trends to push further at the scientific boundaries. Their robust and peer-reviewed science ensures that our consumers have a choice of reduced-risk* products.
It is well established that most of the harm associated with conventional cigarettes is caused by the toxicants in the smoke produced by the burning of tobacco. We are dedicated to the development and commercialisation of alternative products that don’t burn tobacco.
Our portfolio of non-combustible products comprises three categories of products:
- Vapour products
- Tobacco heating products
- Modern oral products, including tobacco-free nicotine pouches and traditional oral products, including moist snuff and snus
Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.