Product Science

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Product Science
Our goal is to build A Better Tomorrow™ through science and innovation. We are creating exciting New Category products and continuing to generate scientific evidence to establish the reduced-risk potential of these products compared to traditional cigarettes.
Vapour

We are determined to be at the forefront of the way reduced risk products* are developed. Our vapour products are already playing a major role in Tobacco Harm Reduction, and our scientists are continuing to build reliable evidence to support them.

E-liquids

With consumer safety and satisfaction at the forefront of everything we do, product stewardship is paramount at BAT. Our multidisciplinary teams of scientists ensure our products meet the highest quality and safety standards, whether that’s the battery, device materials or e-liquid ingredients.

Tobacco Heating Products
Glo hyper

Our world-leading scientific endeavours are designed to ensure that our New Category products contain far fewer toxic compounds than cigarettes which are known risks to health. Central within that science are our Tobacco Heating Products (THPs), a popular alternative to smoking and which heat tobacco rather than burn it.

Glo
The glo aerosol contains around 90-95% less toxicants** than cigarette smoke
 
Insights
  • Meet our scientists
    Behind the Microscope
    Meet our scientists
  • Take a look at our latest press releases
    News & Features
    Take a look at our latest press releases
  • Find out more about our open and transparent approach
    Science Engagement
    Find out more about our open and transparent approach
  • Dr David O'Reilly shares his thoughts on science, COVID-19, and harm reduction
    Director's View
    Dr David O'Reilly shares his thoughts on science, COVID-19, and harm reduction
  • Explore our Quarterly Science Update
    Report
    Explore our Quarterly Science Update
  • Read our latest Science & Innovation Report
    Report
    Read our latest Science & Innovation Report
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*Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.

Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

**This product is not risk-free and contains nicotine, an addictive substance. Comparison of smoke from a scientific standard reference cigarette (approximately 9 mg tar) and emissions from gloTM, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke.

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