We are determined to be at the forefront of the way reduced risk products* are developed. Our vapour products are already playing a major role in Tobacco Harm Reduction, and our scientists are continuing to build reliable evidence to support them.
With consumer safety and satisfaction at the forefront of everything we do, product stewardship is paramount at BAT. Our multidisciplinary teams of scientists ensure our products meet the highest quality and safety standards, whether that’s the battery, device materials or e-liquid ingredients.
Our world-leading scientific endeavours are designed to ensure that our New Category products contain far fewer toxic compounds than cigarettes which are known risks to health. Central within that science are our Tobacco Heating Products (THPs), a popular alternative to smoking and which heat tobacco rather than burn it.
We know that consumers’ desires, tastes, and behaviours are continually evolving, and our experts are constantly innovating to meet demand. We are expanding our portfolio of products into new areas Beyond Nicotine as we continue to drive a step change in our business.
We are determined to enable and encourage consumers to use products that deliver a satisfying experience but mean they do not have to inhale the toxic compounds associated with burning tobacco. Modern Oral Products play a key part in this mission.
Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.
**This product is not risk-free and contains nicotine, an addictive substance. Comparison of smoke from a scientific standard reference cigarette (approximately 9 mg tar) and emissions from gloTM, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke.