Research
Our world-class scientists are continuing to generate evidence to support our New Category products and fuel our Tobacco Harm Reduction journey.
Method
We operate in a broad spectrum of scientific fields including molecular biology, toxicology and chemistry, and it is that breadth of expertise which fuels the relentless innovation and learning that sets us apart as an industry leader.

Our New Category products undergo thousands of hours of testing before they reach our consumers.

Research and Development specialists globally
Plant biotechnology

Our plant biotechnology division is focused on computational biology, gene identification and validation, and developing molecular breeding tools.
Publications

We are open and transparent about our scientific research, and our latest papers are available to browse and download. Take a look at the research supporting our New Category products.
Insights
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