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We are committed to reducing the health impact of our business by offering consumers a choice of enjoyable and less risky* products.

As a company, science and innovation are our collective inspiration. The speed and energy being generated are moving our industry into pioneering new areas. We want to use this momentum to accelerate the pace at which we share our research and perspectives on Tobacco Harm Reduction, and help adult smokers make informed choices when it comes to switching to less risky* alternatives.

Tobacco Harm Reduction
Tobacco harm reduction

Our R&D teams are central to our Tobacco Harm Reduction efforts around the world.

New Categories
New categories

We’re committed to reducing the health impact of our business by offering consumers a greater choice of enjoyable and less risky* products. We operate in the three main categories: vapour products, tobacco heating products, and modern oral products.

Nicotine
Nicotine

It is widely accepted that most of the harm associated with tobacco is caused by inhaling the smoke produced by its combustion — not by nicotine.

R&D
Research & Development has been an important part of BAT for more than 60 years.
*Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.
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