Our modern oral products, Lyft and EPOK, part of the Velo brand, provide further potentially reduced-risk options for consumers.
Lyft is an innovative tobacco-free oral product which is white in colour. It contains high purity nicotine, water and other high-quality food-grade ingredients, including eucalyptus and pine tree fibres, flavouring and sweeteners.
Consumers place the pouch between their gum and upper lip, typically for 30 to 40 minutes after which the pouch is disposed of in the designated compartment in the lid of the can. During use, nicotine and flavours are released and the nicotine is absorbed through the oral mucosa in the gum.
EPOK is an oral tobacco product. It is white in colour and comes in pouches which contain white tobacco, guar gum, pine and eucalyptus cellulose (microcrystalline cellulose), flavouring and nicotine derived from tobacco leaves.
The brown tobacco is cleaned through a water-based cleaning process. Plant fibres from Scandinavian pine trees and eucalyptus are added, and flavour ingredients are mixed into the product.