03 March 2016
Available today, British American Tobacco’s 2015 Science & Technology Report details significant strides in the science of tobacco harm reduction made by BAT’s R&D department over the last year.
By leveraging world-class science, stimulating scientific collaboration, and openly engaging with stakeholders, the company is striving to accelerate the development of safer tobacco and nicotine products.
Strong stewardship is central to British American Tobacco’s development of next generation products and, having made this a research priority, the report details the company’s expanded research efforts — from plant biotechnology and aerosol science to toxicity testing and population modelling — to ensure its e-cigarettes and tobacco heating products (THPs) are fully characterized and as safe as possible. Also covered is the real-world impact of BAT’s products, where the company is leading the way in product testing and risk assessment — developing studies reflecting the complexities of human behaviour so that effects of these products on the population as a whole can be assessed.
‘We have taken the lead in sharing information about our research into tobacco harm reduction,’ says David O’Reilly, Group Scientific and R&D Director at British American Tobacco. ‘We are committed to an open and transparent approach, and in this report we have showcased our approach to the reduced risk substantiation of next generation products.’
The report has been produced in print (copies available on request) or can be downloaded below as an interactive PDF that contains additional video interviews with senior BAT scientists.
Our Science and Technology 2015 Report is available from the Apple iBook store for iPhone, iPad and Mac at https://itunes.apple.com/gb/book/bat-science-technology-report/id1082126760?mt=11.
For Android, click to download the ePub (175Mb).
Please note for Android users we have tested Adobe Digital Editions for the ePub, and for Windows phone users we have tested Xodo Docs from the Windows store for PDF viewing.
An Interactive PDF file which includes all videos can be downloaded here BAT Science and Technology Report 2015 (149Mb).
There is also a lighter version without videos which can be download here BAT Science and Technology Report 2015 Light version (53Mb).
The videos can be viewed online below.
NOTES TO EDITORS
BAT is a leading, multi-category consumer goods business, established in 1902. Our purpose is to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers. The company has announced a target of increasing the number of its non-combustible product consumers from 11 million to 50 million by 2030; and to achieve at least £5 billion in New Categories revenues in by 2025.
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